By  on December 2, 2013

Alexander Wang's online home at is getting a new look today — its first major overhaul since launching in July 2011.

“We started e-commerce before we had our first retail store,” Wang said. “It was one of our first big ventures as a brand.” The designer described the new site as minimal, engaging, functional and easy to navigate. Currently, sales from make up 20 percent of the company’s direct-to-consumer business — but Wang expects the site to become the single-biggest contributor to the direct business by 2015. The company has 16 freestanding doors, the most recent opening was two months ago in Tokyo’s Aoyama District, as well as wholesale accounts.

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