Westfield World Trade Center on Tuesday said it had entered into a wide-ranging partnership with the CFDA/Vogue Fashion Fund.
The partnership reflects Westfield World Trade Center’s commitment to supporting emerging American designers and the New York community and will be an integral part of its philanthropic platform.
Westfield World Trade Center will host the CFDA/Vogue Fashion Fund’s annual finalist announcement on July 16. The collaboration also involves Westfield World Trade Center serving as a key supporter for the 2014 CFDA/Vogue Fashion Fund gala in November.
One of the core elements of the collaboration is the creation in 2015 of a concept shop highlighting collections from past and present CFDA/Vogue Fashion Fund finalists. The concept shop, which will be temporary, will be located in the Oculus, the centerpiece of Westfield World Trade Center, which rises 150 feet at the highest point of the ceiling.
“Our vision is to make sure we show support and are committed to the New York community,” said Stacie Henderson, vice president of marketing. “As we were looking for different ways to support different initiatives, we looked at how we could support the CFDA and decided to support [the] Vogue Fashion Fund. What they’ve done in the past 10 years — the talent they put out — is phenomenal. Alexander Wang, Proenza Schouler and Prabal Gurung, for example. They’ve supported these designers and now they’re playing center stage.
“We’re doing things first and foremost for the community and New Yorkers,” Henderson added. “The fact that we can jump in and support a talented group of designers…we’re the only sponsor in the real estate category.” Westfield World Trade Center has a category-exclusive partnership until the end of 2015.
Westfield is working with the CFDA to get exclusive content for use across all of its digital platforms and Web site. The content will include interviews with designers, behind-the-scenes videos and more.
“Westfield is dedicated to cultivating industry talent and this partnership gives us a unique opportunity to express that in an impactful way. As we prepare for our opening in 2015, this partnership also provides a meaningful opportunity to demonstrate our commitment to an industry that is very vital for New York City,” said Henderson.
“We are [pleased] to have Westfield World Trade Center partner with the CFDA/Vogue Fashion Fund,” said Steven Kolb, chief executive officer of the CFDA. “Their commitment to support these emerging American designers is consistent with their vision as a retailer and shows their support for the New York fashion community as a whole.”
When it opens in 2015, Westfield World Trade Center will be a world-class destination that will play a part in redefining the lower Manhattan experience. The shopping center will feature global fashion, beauty and technology brands, casual and upscale dining, and entertainment, along with upscale services and amenities.
Westfield said that the partnership with CFDA/Vogue Fashion Fund is one of many cultural alliances it plans to establish.
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