See-now-buy-now hasn’t taken off across the board, but several of the designers who got behind the concept continue to be huge proponents.For September, Tommy Hilfiger is taking his fashion show to London where he’ll stage a Tommy Now experiential runway show on Sept. 19 at 7 p.m. at the city’s Roundhouse concert venue, closing London Fashion Week. Once again, he will feature a see-now-buy-now collection that will be shoppable immediately following the event. The runway will have men’s looks from Hilfiger Edition, marking the first time since 2010 that men’s and women’s collections have shared the runway. The show will also feature Hilfiger Collection, the brand’s women’s wear designs, and the fall Tommy x Gigi collection, the third collaboration with model and global women’s wear ambassador Gigi Hadid.After shows in New York and The Grove in Los Angeles, Rebecca Minkoff will be presenting in New York and will continue her “SeeBuyWear” strategy she pioneered over a year and a half ago. The company plans to show the fall 2017 collection on Sept. 9 at noon.The plan calls to invite 20 to 40 people to their Greene Street store in New York (a few consumers, editors, influencers and celebrities) in an “intimate, up-close, curated, private experience,” said Uri Minkoff, chief executive officer. There will also be an experiential consumer component (connected but separate), which will allow for hundreds of consumers to take part. That will be revealed closer to the event.Rebecca Minkoff, cofounder and creative director of the brand, said the company has seen major increases from their “SeeBuyWear” strategy, starting with a 211 percent increase from its February 2016 show, followed by even higher increases. “It would be stupid not to. We’ve seen the growth, and the customer loves seeing stuff and being able to buy it,” she said. She said all the Rebecca Minkoff stores will have events going on that day and the show will be live-streamed.The fact that see-now-buy-now hasn’t been embraced by other firms doesn’t bother the Minkoffs. “To each his own. For us, it works. Each brand has to assess their needs. We know for our customer, she responds,” she said.Ralph Lauren, who will show at his private garage that houses his collection of rare automobiles in Bedford, N.Y., will continue the see-now-buy-now strategy that the company started a year ago. He will show the Ralph Lauren Purple Label men’s wear alongside the women’s collection. All looks from the show will be available immediately to consumers globally. The show takes place Sept. 12 at Ralph’s Garage in Bedford, with a private formal dinner to follow.Banana Republic will be doing a see-now-buy-now show in New York at its Flatiron store, where it will spotlight its fall collection and Banana Republic x Olivia Palermo collaboration on Sept. 9.In London, Mulberry will take the plunge into see-now-buy-now fashion starting in September. The brand plans to host appointments for press and buyers to view its spring 2018 collection in September in London and Paris. Burberry will continue to stage coed, see-now-buy-now shows two times a year, in February and September.Meantime, Tom Ford has decided to bypass see-now-buy-now and will show his spring collection in New York. “It’s see-now-buy-in-five-months,” he told WWD. He plans to show Sept. 6 at the Park Avenue Armory, kicking off New York Fashion Week.Michael Kors had offered some see-now-buy-now capsules the past few seasons, but is bypassing the concept to focus on spring 2018.“I believe that for most of our Collection customers, the traditional fashion calendar works,” said Michael Kors. “The show allows them to see what’s coming and plan their wardrobes accordingly. For the last few seasons, we offered a limited group of products for immediate purchase, and found that a majority of our customers prefer to sit back and digest the collection, make their lists and purchase the clothes at the start of the season. It fits with our client’s lifestyle and their shopping habits. Therefore, we will not be offering any ready-to-wear or accessories for immediate purchase following our spring 2018 runway show.”Kors is not alone in focusing on spring exclusively. Companies such as Alice + Olivia, Diane von Furstenberg, Milly and Tory Burch are planning to show spring 2018 exclusively at their runway presentations.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.