Men’s marketing veteran Paul Witt has launched the new Wittmore e-commerce site. The online boutique, at Shopwittmore.com, focuses on directional premium and contemporary brands such as Gant Rugger, Ian Velardi, Mark McNairy, Riviera Club, Miansai, Levi’s Vintage Clothing, Sandqvist and Norse Projects.
“There’s so much excitement in men’s wear now, and I’m really inspired by what’s going on in the marketplace,” said Witt of his new venture. “I’ve helped develop brands, e-commerce and creative services for a number of companies, and I thought the time was right to go for something on my own.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"