By  on October 7, 2008

NEW YORK — Juicy Couture opened the doors of its latest flagship on Monday morning at 650 Fifth Ave. here — and hordes of shoppers who had been lining up outside rushed in.

“I didn’t know what to think since we were opening on a Monday,” said Philip Johnson, vice president of creative services at Juicy Couture. “But this is nuts, we haven’t stopped since we unlocked the front doors.” The new 12,000-square-foot space is by far the largest of the 75 stores the Liz Claiborne, Inc.-owned brand operates, including three other shops in Manhattan. The location used to house Claiborne’s largest, but poorest performing, direct brand, Mexx, and before that, it was a Liz Claiborne brand store. Clearly not wanting to lose the prime spot on the corner of Fifth Avenue and 52nd Street, Claiborne chose to fill the space with its best-performing brand, Juicy Couture. And after spending over a year building it out, Johnson said it was well worth the wait.

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