The contemporary sibling of Yigal Azrouël’s signature collection, Cut25 today will unveil its first store, a 1,400-square-foot flagship at 129 Grand Street in SoHo. It’s expected to do sales of $1,000 a square foot and is the first of three Manhattan units Azrouël plans to open by year’s end in locations such as Bleecker Street and Third Avenue in the 60s. The designer has a goal of launching 10 Cut25 stores by 2013.
“We’re going to have assertive company-owned retail,” said Azrouël, who also is targeting malls and shop-in-shops in department and specialty stores. “Clients asked for this. We felt there was a void in the market. There was a need for something sexy, young and fresh.”
“The [Cut25] girls want to buy it now and wear it now,” Azrouël said, adding that his main collection was nurtured for over a decade. “For me, designing [Cut25] is more about the trends. I think of the cool downtown girls and how they layer their pieces.”
Cut25, which uses techno knits, washed silks and fabrics with graphic prints, and slits and cutouts as design elements, is priced 55 percent below the signature Yigal Azrouël line. A Cut25 techno knit dress with braided chiffon appliqués and ribbed side panels is $520. A washed crepe de chine dress with open back detail and contrast piping is $295. Two-in-one jackets and coats have removable sleeves for versatility. A tan raincoat that doubles as a coat dress is $595 and a leather motorcycle jacket that converts to a vest is $995.
Azrouël, who opened his eponymous flagship on West 14th Street when the Meatpacking District “was like the Wild West,” said he’s looking for space near Cut25 for that collection. “What’s happening in the neighborhood is exciting,” he said, citing the opening of the Mondrian Hotel, the upcoming launch of Alexander Wang’s store and fixtures such as Opening Ceremony. “We like to cluster first then grow into a new city,” said Donata Minelli, chief executive officer of Yigal Azrouël, adding, “We currently have no investors, but we may as we roll out.”
Cut25, which launched at Bergdorf Goodman, Saks Fifth Avenue and Intermix, now has 175 distribution points in 15 countries. International expansion is a priority. The brand is sold at Harvey Nichols in the U.K. and Middle East and will be presented at Tranoï, the Paris trade show.
Cut25 is adding a full handbag line for spring 2013. Sunglasses, swimwear and shoes are under discussion. The brand offers scarves, belts and select handbags, while other designers contribute jewelry and hats. “I love the idea of having other designers and artists in the store,” Azrouël said. “People who I know on a personal level and collaborated with in the past.”
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews