The contemporary sibling of Yigal Azrouël’s signature collection, Cut25 today will unveil its first store, a 1,400-square-foot flagship at 129 Grand Street in SoHo. It’s expected to do sales of $1,000 a square foot and is the first of three Manhattan units Azrouël plans to open by year’s end in locations such as Bleecker Street and Third Avenue in the 60s. The designer has a goal of launching 10 Cut25 stores by 2013.
“We’re going to have assertive company-owned retail,” said Azrouël, who also is targeting malls and shop-in-shops in department and specialty stores. “Clients asked for this. We felt there was a void in the market. There was a need for something sexy, young and fresh.”
“The [Cut25] girls want to buy it now and wear it now,” Azrouël said, adding that his main collection was nurtured for over a decade. “For me, designing [Cut25] is more about the trends. I think of the cool downtown girls and how they layer their pieces.”
Cut25, which uses techno knits, washed silks and fabrics with graphic prints, and slits and cutouts as design elements, is priced 55 percent below the signature Yigal Azrouël line. A Cut25 techno knit dress with braided chiffon appliqués and ribbed side panels is $520. A washed crepe de chine dress with open back detail and contrast piping is $295. Two-in-one jackets and coats have removable sleeves for versatility. A tan raincoat that doubles as a coat dress is $595 and a leather motorcycle jacket that converts to a vest is $995.
Azrouël, who opened his eponymous flagship on West 14th Street when the Meatpacking District “was like the Wild West,” said he’s looking for space near Cut25 for that collection. “What’s happening in the neighborhood is exciting,” he said, citing the opening of the Mondrian Hotel, the upcoming launch of Alexander Wang’s store and fixtures such as Opening Ceremony. “We like to cluster first then grow into a new city,” said Donata Minelli, chief executive officer of Yigal Azrouël, adding, “We currently have no investors, but we may as we roll out.”
Cut25, which launched at Bergdorf Goodman, Saks Fifth Avenue and Intermix, now has 175 distribution points in 15 countries. International expansion is a priority. The brand is sold at Harvey Nichols in the U.K. and Middle East and will be presented at Tranoï, the Paris trade show.
Cut25 is adding a full handbag line for spring 2013. Sunglasses, swimwear and shoes are under discussion. The brand offers scarves, belts and select handbags, while other designers contribute jewelry and hats. “I love the idea of having other designers and artists in the store,” Azrouël said. “People who I know on a personal level and collaborated with in the past.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia