The contemporary sibling of Yigal Azrouël’s signature collection, Cut25 today will unveil its first store, a 1,400-square-foot flagship at 129 Grand Street in SoHo. It’s expected to do sales of $1,000 a square foot and is the first of three Manhattan units Azrouël plans to open by year’s end in locations such as Bleecker Street and Third Avenue in the 60s. The designer has a goal of launching 10 Cut25 stores by 2013.
“We’re going to have assertive company-owned retail,” said Azrouël, who also is targeting malls and shop-in-shops in department and specialty stores. “Clients asked for this. We felt there was a void in the market. There was a need for something sexy, young and fresh.”
“The [Cut25] girls want to buy it now and wear it now,” Azrouël said, adding that his main collection was nurtured for over a decade. “For me, designing [Cut25] is more about the trends. I think of the cool downtown girls and how they layer their pieces.”
Cut25, which uses techno knits, washed silks and fabrics with graphic prints, and slits and cutouts as design elements, is priced 55 percent below the signature Yigal Azrouël line. A Cut25 techno knit dress with braided chiffon appliqués and ribbed side panels is $520. A washed crepe de chine dress with open back detail and contrast piping is $295. Two-in-one jackets and coats have removable sleeves for versatility. A tan raincoat that doubles as a coat dress is $595 and a leather motorcycle jacket that converts to a vest is $995.
Azrouël, who opened his eponymous flagship on West 14th Street when the Meatpacking District “was like the Wild West,” said he’s looking for space near Cut25 for that collection. “What’s happening in the neighborhood is exciting,” he said, citing the opening of the Mondrian Hotel, the upcoming launch of Alexander Wang’s store and fixtures such as Opening Ceremony. “We like to cluster first then grow into a new city,” said Donata Minelli, chief executive officer of Yigal Azrouël, adding, “We currently have no investors, but we may as we roll out.”
Cut25, which launched at Bergdorf Goodman, Saks Fifth Avenue and Intermix, now has 175 distribution points in 15 countries. International expansion is a priority. The brand is sold at Harvey Nichols in the U.K. and Middle East and will be presented at Tranoï, the Paris trade show.
Cut25 is adding a full handbag line for spring 2013. Sunglasses, swimwear and shoes are under discussion. The brand offers scarves, belts and select handbags, while other designers contribute jewelry and hats. “I love the idea of having other designers and artists in the store,” Azrouël said. “People who I know on a personal level and collaborated with in the past.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye