After dressing tens of thousands of brides in the last 41 years, Yolanda Cellucci will close her one-stop bridal and ready-to-wear boutique, salon, spa and cafe in Waltham, Mass., next month.
Known for her all-white ensembles and elongated eyelashes, Cellucci, who has been dubbed the “Sultan of Sequins,” has favored the old-school approach to retail, making a point of calling her customers by name and dressing generations of family members. But with her 75th birthday a few months away, she said: “It’s been a long time coming. I’ve never been ready to do this and frankly I never will be. I get here at five to six every morning, and my trips to New York are frequent,” she said. “But my children said to me, ‘You need to give yourself some time and to give us some time.’”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)