Small independent designers aren’t about to offer fire-sale prices for their creations, but they are becoming increasingly heedful of what shoppers are actually buying and are tweaking price tags accordingly.
For some, such as Alexander Wang, Behnaz Sarafpour and Maria Cornejo, presenting a collection with a wide range of prices is helping to spark sales in these trying financial times. Vena Cava’s designers, Sophie Buhai and Lisa Mayock, have dropped wholesale prices by between five and 10 percent for select pieces in the spring collection.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)