By  on November 4, 2008

Small independent designers aren’t about to offer fire-sale prices for their creations, but they are becoming increasingly heedful of what shoppers are actually buying and are tweaking price tags accordingly.

For some, such as Alexander Wang, Behnaz Sarafpour and Maria Cornejo, presenting a collection with a wide range of prices is helping to spark sales in these trying financial times. Vena Cava’s designers, Sophie Buhai and Lisa Mayock, have dropped wholesale prices by between five and 10 percent for select pieces in the spring collection.

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