NEW YORK — Zac Posen will soon be giving brides a whirl with a wedding gown and social occasion collection exclusive to David’s Bridal.
The partnership marks the designer’s debut in dressing brides, though he has occasionally designed dresses for select friends like Coco Rocha. The Truly Zac Posen label will make its debut in 50 of David’s Bridal’s 307 stores and online in February. The retail chain plans to roll out the collection to 100 stores by the end of this year, according to Catalina Maddox, executive vice president of merchandising.
This week’s news marks the retailer’s first major announcement since former Gap Inc. executive Pamela B. Wallack was named chief executive officer of David’s Bridal last month. “We brainstormed for several months because we had a very successful launch with Vera [Wang’s White by Vera Wang label]. As always, we were looking for what’s next. We were talking about dramatic red-carpet movie-star kind of looks, and Zac came to mind,” Maddox said. RELATED STORY: Zac Posen Resort 2014 >>
While six wedding dresses will initially be offered in ivory, with a touch of portobello, the five limited-edition social occasion dresses will be available in neutral and seasonal colors. Bridal gowns will retail from $850 to $1,350 and social occasion dresses will range from $195 to $225. Each collection will be later be rounded out to have about 10 styles.
Posen is the latest to join the designer ranks at David’s Bridal where White by Vera Wang and Oleg Cassini are already being sold. In the 12 years since he funded his company House of Z, the designer has developed various collections under the Zac Posen, Zac Zac Posen and Z Spoke Zac Posen labels, including women’s ready-to-wear, furs, handbags, accessories and eyewear. RELATED CONTENT: 2014 Spring Bridal Collections >>
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast