By  on June 13, 2013

NEW YORK — Zac Posen will soon be giving brides a whirl with a wedding gown and social occasion collection exclusive to David’s Bridal.

The partnership marks the designer’s debut in dressing brides, though he has occasionally designed dresses for select friends like Coco Rocha. The Truly Zac Posen label will make its debut in 50 of David’s Bridal’s 307 stores and online in February. The retail chain plans to roll out the collection to 100 stores by the end of this year, according to Catalina Maddox, executive vice president of merchandising.

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