By  on January 14, 2010

Blood is thicker than water and, in the case of family-owned Italian men’s wear firm Ermenegildo Zegna, which celebrates its centennial this year, it’s also the secret to business longevity.

“This continuity is the best hard evidence of our beliefs and of our rigor in our passionate, restless quest for innovation,” the company’s chief executive officer, Gildo Zegna, told WWD in an interview ahead of the label’s men’s wear presentation, which will be held here on Saturday at the sprawling headquarters on Via Savona.

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