By  on June 21, 2010

May 11 is a significant date in Trivero, in the lush foothills of the Italian Alps, where Gildo and Paolo Zegna prepare to address 500 weavers on the distinguished past—and future—of their company. It was on this day in 1910, exactly 100 years ago, that an 18-year-old Ermenegildo Zegna opened a wool mill with a simple yet lofty goal: to produce fabric that was, as he put it, “the most beautiful in the world.”

 

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