PARIS — Zilli, the luxury French men’s wear brand that opened its first U.S. flagship in Manhattan in 2009, is set to open its second U.S. store this week in the Washington, D.C., area.
Zilli general manager Laurent Schimel said the label opted to take a 1,615-square-foot space in Tysons Galleria in McLean, Va., to appeal to the powerful men who call that area home. He added that Tysons Galleria is one of the most profitable malls in the country and draws many congressmen.
The Washington-area shop incorporates dark mahogany wood, leather and brass elements. “Our clientele is looking for privacy and great service when they shop,” Schimel said.
Targeting “men of power” between the ages of 30 and 60, Zilli has been posting double-digit growth in spite of a dour economic climate, according to Schimel.
Founded in 1970, the Lyon-based brand is known for its signature leather jackets that come in calfskin and lambskin suede and are priced at about $12,000. Dress shirts retail for $600 and shoes from $800 to $6,000 depending upon skins, which include crocodile.
Stateside, the label has a flagship in the Four Seasons hotel on New York’s 57th Street, and the line is also sold in two specialty stores in the U.S. Down the road, Schimel would like to have stores in Bal Harbour, Fla., California and Las Vegas, he said.
There are 45 freestanding Zilli units worldwide, in Asia, Russia, the Middle East, Europe and the U.S. Schimel said there are four new stores in the pipeline for 2013, including two in China.
He is projecting 2012 sales to increase 15 percent to 85 million euros, or $112 million at current exchange, and to rise to 100 million euros, or $131.9 million, in fiscal 2013.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia