In an age where customized details are a boon to sophisticated consumers, the new Maserati Gran Turismo is to the auto industry what couture is to fashion.
Designed by the legendary Andrea Pininfarina, the Gran Turismo was presented in March at the Geneva Motor Show and, thanks to a full package of class, style, curves, power and tailor-made accoutrements, immediately roared onto the road to success.
“The mission that I had with Maserati was to show a strong commitment to the values of the brand while moving forward,” says Pininfarina, chairman of the namesake company.
Founded in 1914 by seven brothers (some of whom were race car drivers themselves), the Modena, Italy–based Maserati is now under the Fiat Group umbrella. Its famous 3500 GT model launched in 1957 was a favorite of Anthony Quinn, Rock Hudson, Prince Rainier III of Monaco and Tony Curtis. The new Maserati, which is popular with female drivers, thanks to its six-gear automatic version, competes with the Mercedes CL 500, the BMW 650i and the Jaguar XKR, among others. Unlike its competitors, though, Maserati’s total production of 5,700 units this year allows for a quality-over-quantity slant, with each hand-assembled car taking an average of two months to make.
And, while there is a standard palette of 19 color options for the exterior, Maserati’s technicians will reproduce diligently up to four million different shades for the truly picky. The matching game continues inside with the carpets, trimming and stitching. Anything from a family crest to a favorite flower can replace Maserati’s trident logo, which is hand-embossed on the headrests, while the seats are upholstered with Poltrona Frau leathers. To top it all off, Ferragamo has designed a set of five unisex travel pieces especially for the car’s trunk space. Inspired by the front radiator cowling, the luggage comes in two materials and four colors, including Maserati’s iconic blue.
When designing the car, Pininfarina made sure engineers didn’t allow the sporty aspect to overshadow space—the Gran Turismo’s total length is a comfortable 16 feet. The car also boasts a 4,244 cc V8 engine that propels the vehicle to 177 miles per hour and its headlights are composed of 96 LED, which helps take the stress out of nighttime driving.
More than 1,400 of the cars, priced at $165,000 each, will be delivered by yearend, while the 2,500 orders on hand already have exceeded expectations.
“The Maserati Gran Turismo echoes the philosophy of the great Maseratis of the past, in particular the 1947 A6 and the 1957 3500GT,” says Roberto Ronchi, chief executive officer and general manager of Maserati SpA. “The underlying philosophy appears evident from its name: The new Maserati Gran Turismo is actually a sports car that is a thrill to drive but makes no compromises when it comes to onboard functionality and comfort
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews