By  on October 13, 2008

1. Men’s denim sales have been healthy so far this year...
According to NPD Group data, men’s U.S. denim sales have been surprisingly resilient this year despite the economic storm buffeting retail sales. For the 12 months ended in July ’08, men’s jeanswear sales increased 5.3 percent to $5.42 billion.

Our men’s sales are as strong as ever,” noted an upbeat Steven Birkhold, CEO of Diesel USA. “Our comp-store sales have been up in the mid-double digits in our own stores. We are managing through a difficult economic climate, but we think the fashion customer will continue to buy. But they are focused on what is differentiated in the market. They want products that don’t look like everybody else’s.”

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