NEW YORK — For the first time in two years, 7th on Sixth is returning to a four-venue configuration at the runway shows in Bryant Park for the February edition of Mercedes-Benz Fashion Week.
The organization is also introducing a new space called The Atelier that is aimed at smaller shows during the Feb. 7-14 event, as well as bringing back its largest venue, The Tent, after a two-season hiatus following the Sept. 11 terrorist attacks.
The Atelier is planned as a 5,000-square-foot white space with a 120-foot, U-shaped runway, with seating for 260 guests and room for 120 standing. The space will rent for $14,000 and is expected to house three or four shows each day.
Fern Mallis, executive director of Mercedes-Benz Fashion Week, said the size and scale of the space were positioned to accommodate designers who want to participate in the centralized venues, but could not previously afford the rental prices there. The Atelier still costs twice the price of 7th on Sixth’s former The Avenue venue, which was among the spaces excised in 2000 in a move that raised some controversy — smaller designers felt they were being sacrificed so that the organization could bolster the status and prestige of its marquis shows.
In addition to the Tent and Atelier spaces, 7th on Sixth is bringing back its Pavilion and Studio. The Tent is 13,500 square feet, seats 714 to 918 guests and costs $39,500 — about $7,000 more than during its previous incarnation due to an increase in park rental fees. The Pavilion is 13,500 square feet, seats 430 to 880 guests and costs $36,500. The Studio, with 7,590 square feet and room for 430 guests, costs $26,000.
As in previous fashion weeks, the venue prices cover a lot of the production aspects of staging a show, including backstage areas, lighting and sound, as well as marketing promotions orchestrated by 7th on Sixth.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews