NEW YORK — For the first time in two years, 7th on Sixth is returning to a four-venue configuration at the runway shows in Bryant Park for the February edition of Mercedes-Benz Fashion Week.
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The organization is also introducing a new space called The Atelier that is aimed at smaller shows during the Feb. 7-14 event, as well as bringing back its largest venue, The Tent, after a two-season hiatus following the Sept. 11 terrorist attacks.
The Atelier is planned as a 5,000-square-foot white space with a 120-foot, U-shaped runway, with seating for 260 guests and room for 120 standing. The space will rent for $14,000 and is expected to house three or four shows each day.
Fern Mallis, executive director of Mercedes-Benz Fashion Week, said the size and scale of the space were positioned to accommodate designers who want to participate in the centralized venues, but could not previously afford the rental prices there. The Atelier still costs twice the price of 7th on Sixth’s former The Avenue venue, which was among the spaces excised in 2000 in a move that raised some controversy — smaller designers felt they were being sacrificed so that the organization could bolster the status and prestige of its marquis shows.
In addition to the Tent and Atelier spaces, 7th on Sixth is bringing back its Pavilion and Studio. The Tent is 13,500 square feet, seats 714 to 918 guests and costs $39,500 — about $7,000 more than during its previous incarnation due to an increase in park rental fees. The Pavilion is 13,500 square feet, seats 430 to 880 guests and costs $36,500. The Studio, with 7,590 square feet and room for 430 guests, costs $26,000.
As in previous fashion weeks, the venue prices cover a lot of the production aspects of staging a show, including backstage areas, lighting and sound, as well as marketing promotions orchestrated by 7th on Sixth.