That was the resounding message 7th on Sixth executive director Fern Mallis and her team delivered at a news conference Friday evening here in downtown, attended by 200 industry representatives, including designers as disparate as Rick Owens and Randolph Duke, Peter Cohen and Henry Duarte. And it was their mantra through the weekend as they made the marathon rounds of runway shows and parties.
"‘Mercedes-Benz Shows L.A.’ will take place as part of Los Angeles Fashion week," assured Mallis, noting the name of the four days of shows, April 1-4, that the IMG subsidiary will stage here next season. "We’re coming. And we’re here for the long haul."
Against a dramatic backdrop of twinkling skyscrapers at dusk on the rooftop of The Downtown Standard, Mallis announced 7th on Sixth’s plans to present four to five shows a day in three venues there at the hotel, a Pop-surrealist tower that André Balazs opened in May and which has since won several design awards while becoming a hub of downtown’s renaissance with its courtyard restaurant and rooftop bar and pool.
The mezzanine will contain two flexible venues with seating capacities of about 150 and 250, respectively. A tent that can accommodate up to 400 guests will be put up in the parking lot.
The site near the marts, which host fall market April 4-8, is at the corner of Flower and Sixth Streets, the latter working easily into the 7th on Sixth logo, Mallis pointed out.
She also noted that, as 7th on Sixth in New York marks its 10th anniversary next year, it has come a long way to organize the calendar and bring a centrality to events there. The goal here as in New York is to "centralize, organize and modernize," she said. "We realized the talent here should be galvanized to help make L.A. a fashion destination."
Although anyone can apply for the slots, a steering committee made up of Los Angeles-based industry members and 7th on Sixth representatives will determine the final lineup.
Other corporate sponsors, besides the marquis automaker, are being sought as partners."I never thought I’d live to see this happen in L.A." Richard Tyler told the crowd. Tyler, who’s considered the godfather of the city’s current designer community, took the podium as an endorsement of 7th on Sixth’s plans.
"I’m going to show here," declared Ghost designer Tanya Sarne after the news conference. The British designer is increasingly spending more time at her home here, not in the least because her daughter has become a full-time Angeleno. "The dates aren’t fantastic — slightly late in the season. But I don’t love New York and London is a lot of effort and not a lot of reward."
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)