That was the resounding message 7th on Sixth executive director Fern Mallis and her team delivered at a news conference Friday evening here in downtown, attended by 200 industry representatives, including designers as disparate as Rick Owens and Randolph Duke, Peter Cohen and Henry Duarte. And it was their mantra through the weekend as they made the marathon rounds of runway shows and parties.
"‘Mercedes-Benz Shows L.A.’ will take place as part of Los Angeles Fashion week," assured Mallis, noting the name of the four days of shows, April 1-4, that the IMG subsidiary will stage here next season. "We’re coming. And we’re here for the long haul."
Against a dramatic backdrop of twinkling skyscrapers at dusk on the rooftop of The Downtown Standard, Mallis announced 7th on Sixth’s plans to present four to five shows a day in three venues there at the hotel, a Pop-surrealist tower that André Balazs opened in May and which has since won several design awards while becoming a hub of downtown’s renaissance with its courtyard restaurant and rooftop bar and pool.
The mezzanine will contain two flexible venues with seating capacities of about 150 and 250, respectively. A tent that can accommodate up to 400 guests will be put up in the parking lot.
The site near the marts, which host fall market April 4-8, is at the corner of Flower and Sixth Streets, the latter working easily into the 7th on Sixth logo, Mallis pointed out.
She also noted that, as 7th on Sixth in New York marks its 10th anniversary next year, it has come a long way to organize the calendar and bring a centrality to events there. The goal here as in New York is to "centralize, organize and modernize," she said. "We realized the talent here should be galvanized to help make L.A. a fashion destination."
Although anyone can apply for the slots, a steering committee made up of Los Angeles-based industry members and 7th on Sixth representatives will determine the final lineup.
Other corporate sponsors, besides the marquis automaker, are being sought as partners."I never thought I’d live to see this happen in L.A." Richard Tyler told the crowd. Tyler, who’s considered the godfather of the city’s current designer community, took the podium as an endorsement of 7th on Sixth’s plans.
"I’m going to show here," declared Ghost designer Tanya Sarne after the news conference. The British designer is increasingly spending more time at her home here, not in the least because her daughter has become a full-time Angeleno. "The dates aren’t fantastic — slightly late in the season. But I don’t love New York and London is a lot of effort and not a lot of reward."
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.