Marking the 10th anniversary of New York’s centralized fashion shows, held almost consistently in tents built each season in Bryant Park, 7th on Sixth is planning several tie-ins to its decade of history, growing from an experimental response by the nonprofit Council of Fashion Designers of America to the untamed expanse of showroom presentations into a major marketing event for New York’s fashion industry, with corporate sponsors and corporate ownership, generating an estimated $253 million for the city’s economy each year.
As part of the commemorative spring 2004 season, scheduled for Sept. 12-19 and called “Tent’s Tenth,” the organization has redesigned its three venues, the largest two of which will be named after the original Gertrude and Josephine tents. Gertrude, named for the park’s statue of Gertrude Stein, will return as an all-black venue seating more than 700 and renting for $36,500. Josephine, referencing the Josephine Lowell Fountain centered on the Sixth Avenue side of the park, is all white with a U-shaped runway, room for more than 500 — with 200 front-row seats — and a cost of $26,500. A third venue, called Bryant, after the park, will have a white interior with black carpet, a raised runway, seats for 234 and a cost of $16,500.
“I’m very proud of reaching 10 years because we never knew if it was an idea that would really last,” said Fern Mallis, executive director of 7th on Sixth, who has overseen its management through an ill-fated season at Chelsea Piers, the demise of its men’s edition, a hurricane and 9/11. “It’s an accomplishment for the whole industry.”
The event will continue to be called Mercedes-Benz Fashion Week, after the title sponsor signed in 2001, but will include two new sponsors, Olympus, the camera company, and Luxe Concierge, a high-end service for making reservations and obtaining tickets to events. Returning sponsors are Shu Uemura, Redken, W Hotels, Style Channel, Ortho Evra, Vogue, The New York Times and Silhouette Eyewear.
As part of its efforts to build on the prestige of the event since being acquired in 2001 by IMG, 7th on Sixth is also looking into other promotions for the 10th anniversary, such as related exhibitions and other sponsors that could launch their products before such a fashion-conscious audience. The organization will also continue to publish The Daily, its seasonal glossy coverage of the event, including an issue dedicated to the anniversary with 105 pages of advertising, Mallis said.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye