By  on June 24, 2008

The 25 nominees for the 33rd annual Dallas Fashion Awards represent a diversity of styles, but all have one thing in common: They know that taking home the DFA's silver Femme trophy can translate into a powerful marketing tool and potentially lead to increased sales.

The key is that winners are chosen by a vote of retailers across the U.S. who shop at FashionCenterDallas, part of the Dallas Market Center at the World Trade Center in Dallas. The awards are based on design innovation, quality workmanship and retail performance, factors that are more important than ever, given the tough economy.

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