NEW YORK — With price cutting the biggest trend in retailing, stores are increasingly turning to new software to control the markdown mania.

Sources say Bloomingdale’s is close to signing an agreement with ProfitLogic Inc., a Cambridge, Mass., technology firm pushing its "Pricing 4 Profit" software, part of a software suite for "merchandise optimization." Pricing 4 Profit is already used at Northern Apparel Group, Casual Male Big & Tall, Meijer and J.C. Penney, across several categories. Home Depot has joined the crowd, though just for seasonal categories like lawn and garden and snowblowers, but not year-round products, like hammers and nails.

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