His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The decision could set a precedent and topple other beach bans that have caused an international furor.
The in-demand show producer has created dramatic events for Fendi, Versace and others.
The designer will showcase the fall Tommy x Gigi Collection designed in collaboration with supermodel Gigi Hadid.
TTH Forty Five Ten focuses on emerging designers and a younger audience.
When Jenny Kim founded her fashion brand, Mo & Co., twelve years ago in the southern Chinese city of Guangzhou, she had barely any experience in design. Now the brand counts some 600 stores across China and will post sales this year of more than $300 million.
Profits from the line, which arrives in stores on Nov. 16, will go to the International Federation for Human Rights.