NEW YORK — Next fall, scores of specialty stores are expected to feed off the traffic from Bloomingdale’s new site in SoHo. But they will be severely tested too.

While welcoming the swell of customers, retailers like Scoop, Barneys Co-op, and designer brands with signature shops, like D&G, Helmut Lang and Anna Sui, will be up against the promotional and merchandising might of Bloomingdale’s.

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