By and
with contributions from Jessica Saltz
 on January 26, 2012

BERLIN — It was a big Berlin season, as a stronger-than-ever core of designers and brands took part in fashion week and at the same time the city hosted the Bread & Butter and Premium fairs and another eight trade shows.

While neither B&B nor Premium release visitor numbers and there are no official figures, VisitBerlin of the Berlin Tourism and Congress GmbH estimated Mercedes-Benz Fashion Week Berlin generated more than 200,000 overnight hotel stays, though numbers as high as 600,000 have been circulating. As Peter Levy, managing director and senior vice president of IMG Fashion Worldwide, aptly summed up, Fashion Week Berlin “gets more credible every season, and that’s the success.”

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