NEW YORK — The Casual Corner Group has made a foray into beauty with the introduction of a fragrance, bath-and-body and color cosmetics collection. The retail group offers apparel and accessories to petite through plus-size women, under three store names: Casual Corner, for sizes 2 to 16; Petite Sophisticate, for sizes 0 to 14, and August Max Woman for sizes 12 to 24. The Casual Corner Bath and Body Collection is comprised of three scents: Grapefruit Mint, Lime Jasmine and Eucalyptus Thyme. The eau de toilette retails for $26, the body lotion, shower gel and hand cream all sell for $14. There is a candle for $12 and bath soap for $7. Gift sets are also offered and packaged in a clear tote with natural colored straps and include a 5.1-oz. eau de toilette, an 8.5-oz. body lotion and a 3.5-oz. body polish — which is a not available separately. The set is valued at $40 and retails for $30. Casual Corner also launched two color collections — a warm and cool palette — that contain three dual eye shadows, a blush and two cream lipsticks. Each set is priced at $18. The products, which were manufactured by Private Portfolio (Riviera) Inc., launched at the beginning of March in about 100 doors. The company has a total of 700 doors that contain one to all three stores in the same location — for a total of 1,000 store banners nationwide and in Puerto Rico. The strategy was to "give it a test in all of the formats and in a cross-section of the country and retail brands so we’d get a better read," said Cheryl Weber, senior director of accessories for the Casual Corner GroupThe pricing of the products was determined by researching competitive specialty retailers, such as Ann Taylor, Talbots and Banana Republic at point-of-sale. "We don’t have middlemen and can be 20 percent under the market at retail and provide high quality with great value at the same time," said Weber.Industry sources estimate the collection could generate as much as $1 million in its first year at retail.The products are merchandised on a wood fixture that looks like a bookcase with a transparent visual of the collection on top and a tester for each fragrance. Weber conducted research to determine the types of products and scents that would sell and did in-house testing with employees. "I want to keep it interesting in our stores and introduce a new category each year. We can provide one-on-one service because we’re a specialty store and create excitement in our environment," Weber said.The stores "primarily sell career-driven, lifestyle apparel," noted Weber. She focused on learning who the store’s customer is and stated that "the mission is to wardrobe her from head to toe." In addition to clothing, the stores offer jewelry, shoes, watches, sunglasses, silk scarves, handbags, socks and hosiery, seamless intimates and pajamas.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim