Savvy sportswear runs in the family for David, Gregory and Gary Pariente, founders of French contemporary fashion labels American Retro and Zoe Tee's.
The brothers, whose father, Gérard, is president of French fast-fashion behemoth Naf Naf, which he cofounded in the Seventies with his brother, Patrick, have unveiled their debut denim line, My Lonely Jean.
"There is strong demand for timely fashion denim, such as wide-leg jeans," said David Pariente, the label's president.
The denim line boasts exactly that, wide-leg denim styles with a straight-out-of-Woodstock feel. Retailing for around 150 euros, or $212 at current exchange, the My Lonely Jean collection includes a range of bell-bottom styles in black, unwashed denim and Seventies vintage blue.
"We are already receiving huge demand for the washed blue," Pariente said. "Women are not buying classic denim anymore. They want the latest denim styles, otherwise they buy dresses."
He noted that the brothers' first foray into the fashion trade was when they were the first agents for Joe's Jeans in France.
My Lonely Jean is available at American Retro and Zoe Tee's shops in Paris, as well as New York's Atrium and Madison in Los Angeles.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)