By  on June 4, 2007

NEW YORK — A dash of fashion, fantasy and underground-edge lingerie set the stage for the recent Between the Sheets runway show that pulled in an eclectic mix of industry executives, student designers and lingerie-loving club goers at Studio Mezmor.

Layla L"obatti, a graduate of the intimate apparel program at the Fashion Institute of Technology here, who created and organized the show, said the goal was to "give young designers a chance to channel their fantasies, desires and dreams into collections which are shown in a real-life setting, building their confidence, exposure and networking skills as they head out into the competitive world of fashion."

While the show, which took place May 11, served as a potential stepping stone for the 15 student designers and recent graduates of FIT, its purpose also was to provide exposure for new talent at a time when retailers and manufacturers are looking for new ideas, concepts and exclusive brands and products, said the 22-year-old L"obatti, who is also president of Between the Sheets Inc., a marketing firm.

L"obatti said she works on a shoestring budget to pull the show together, noting: "The models and hairstylists work for free because they are all trying to build their portfolios. All of the designers sell tickets to friends and family for $20 at the door, and $15 for prepaid tickets, and then there are split admissions — a mix of the club crowd."

This year"s third edition drew 500 people, around 100 of whom were industry executives, she said.

L"obatti said a key supporter of young talent has been The Underfashion Club Inc., an industry organization.

"I was a scholarship recipient of the Underfashion Club during my senior year at FIT, where they funded $15,000 for me," she said. "The club is very good as a networking tool for manufacturing, sourcing and jobs."

Addressing future projects, L"obatti said: "I"m looking to do smaller events, maybe at a boutique or club. The next step is, if a young designer is more aggressive and serious about doing a single show, I would work with them. It would be an opportunity to invite potential investors, maybe buy a name. There are a lot of opportunities and approaches that haven"t been explored before. I believe a lot of these girls could start out designing right away."

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus