By  on July 8, 2008

It's Wednesday afternoon, and jeweler Lisa Salzer of Lulu Frost is showing off her brand-new Lafayette Street penthouse studio — Exhibit A of her company's recent growth spurt, complete with skylight, antiques and a gorgeous view of downtown Manhattan. On the far corner is her fall lineup, a smattering of vintage Victoriana-meets-traditional African baubles, while along the window are her collections for designers Alexander Wang (neon Lucite) and Chris Benz (recycled Rwandan beads). Across the room is the curiously kooky "1982" collaboration with close friend Jay Bulger, featuring plastic action-figure body parts. Smack at the center of the room, however, sits her current pièce de résistance: Salzer's exclusive new line for the upcoming Plaza Boutique, the press and retailer previews for which start today.

The collection, simply dubbed Lulu Frost for the Plaza, will be the designer's first foray into the fine jewelry arena, after launching her own vintage line four years ago. It's a homecoming of sorts for Salzer; the Long Island native achieved her first success in 2005 with a series of pendants made from old Plaza Hotel room numbers she scored at a local flea market. Now, the same digits are getting a tony upgrade in sterling silver, 14k and 18k gold, with the latter outfitted with diamonds — one for each number. The line, retailing from $800 to $2,500, hits the store this fall. "They called me," Salzer notes of the partnership. "We're talking about going beyond the numbers to other designs based on certain Plaza elements."

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