A Full House Set for August Intimates Fair

The 11th session of the Lingerie Americas trade show will feature a record 280 intimate apparel, sleepwear, daywear, at-homewear and swimwear brands.

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NEW YORK — The 11th session of the Lingerie Americas trade show will feature a record 280 intimate apparel, sleepwear, daywear, at-homewear and swimwear brands.

Created in 2002, the fair is scheduled for Aug. 5 to 7 at the Metropolitan Building and Altman Pavilion in Manhattan. It will include a number of brands exhibiting for the first time, including heavy hitters such as Hanesbrands’ Hanes, Playtex, Bali, Barely There and Wonderbra lines. There also will be major fashion names like Kenzo, Christian Lacroix, John Galliano and Lilly Pulitzer, as well as up-and-coming fashion brands such as Blanche Fleur, Bamboo Nights, Repose, Cyclamen Lingerie, Canat, Belita Intimates, Claudie Song, Mei-Do, VPM, Haut Les Mains and Kika Villareal. The new Natori line of men’s sleepwear and loungewear will be unveiled, and the fair will also spotlight top French labels such as Aubade, Barbara, Chantelle, Huit, Lejaby and Simone Pérèle that have made inroads at major stores and specialty boutiques in the U.S.

Jonathan Colella, U.S. project manager for Lingerie Americas Inc., said, “The New York show is once again completely booked. We have many new resources such as Erin Rose swimwear, Ondademar lingerie and swimwear from Columbia [South America], and Wacoal will be returning as an exhibitor, as well as Badgley Mischka, which will be taking a larger presence at our show.”

The show’s format will encompass the two main floors of the adjoining Metropolitan and Altman buildings, as well as the fourth and fifth floors of the Metropolitan Pavilion.

Regarding the show’s track record, Victoria Vandagriff, president of Bendon USA, which will show the Elle Macpherson Intimates, Bendon and Fayreform brands, said, “It’s always a great show for us. My only complaint is there’s not enough space for our booth and I have to turn people away.”

Richard Gimble, chief executive of Va Bien, a shapewear resource, said he felt “very bullish” about the August show.

“I’m pleased to report that our schedule is full with appointments hosting the better-priced major retailers, including Von Maur, a major home shopping network and several major Internet accounts including barenecessities.com and figleaves.com,” Gimble said.

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But designer Leigh Bantivoglio noted she was concerned about retail traffic. She said, “For some reason, the stores aren’t coming this season. I think it’s a little bit of a sign that people are having financial problems.”

There will also be a new visitor’s area called the Lingerie Française Lounge at the front of the Metropolitan venue, which is sponsored by the French organization Lingerie Française. The lounge will feature 16 mannequins wearing lingerie representing 16 French brands, said Colella.

“We expect retail turnout to be as strong as a year ago,” he said. “We expect the whole atmosphere of the show to be as strong as in the past.”

Addressing the next edition of Lingerie Americas in New York, which is scheduled for Feb. 24 to 26 at the Metropolitan Building and Altman Pavilion, after the official Feb. 4 to 8 innerwear market week, Colella said the scheduling was “based on buyer demand and a survey we did last year.”

“Eighty percent of our visitors are specialty stores and 90 percent of those according to our survey want to be in their stores during Valentine’s Day,” she said. “And a number of them go to the salon show in Paris.”

The Salon International de la Lingerie is scheduled Jan. 24 to 27.

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