NEW YORK — Revlon’s retail sales have been looking sunnier, but the brand’s horizon remains clouded by its persisting debt load and four-year string of financial losses.
Revlon’s latest growth strategies, including improvements to store displays and a James Bond movie tie-in, resulted in a significant uptick in fourth-quarter retail sales, led by growth in color cosmetics, particularly ColorStay lipstick and ColorStay eye shadow and, surprisingly, Revlon Colorsilk and High Dimension hair coloring kits. According to Information Resources Inc., retail sales for the Revlon brand during the 13 weeks ended Dec. 29, 2002 reached $149.8 million, up 8 percent, while unit sales for the period increased 8.3 percent. Those numbers do not include Wal-Mart, which accounted for 20 percent of Revlon’s sales in 2001.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)