NEW YORK — A beauty firm doesn’t need to be the size of Estée Lauder, MAC, Avon or Revlon to show its altruistic side.

Those beauty powers are associated with cause marketing efforts, particularly the fight against breast cancer. Major retailers such as Target and Wegmans have established programs where a percentage of sales is donated to a charity. Target for example, is a major supporter of St. Jude’s Hospital. In total, Target donates more than $2 million a week to various groups.

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