NEW YORK — Now the kids can be Marc Jacobs aficionados, too.
The designer said he never imagined his group of friends as parents. But in recent months, Jacobs and business partner Robert Duffy found there were so many babies in their immediate circle that they, too, caught the baby bug. After several inquiries by friends to make some of Jacobs' signature looks in children's sizes, the pair decided to launch Little Marc, a collection made exclusively for Marc fans aged two to seven.
Little Marc is based around the waffle-weave thermal cashmere underwear that has become a staple in the designer's men's and women's collections. It consists of a hooded top, a cardigan, a crewneck top and long johns, all manufactured in Italy and available in pink, blue, gray and white. There are three sizes: S for ages two to three, M for four to five and L for six to seven.
"The thermals were the right thing to do because they are so much a part of our vocabulary and are easily adaptable," Jacobs said. "It's taking something luxe and offering it in the traditional shapes and colors for young people, and very young people."
Jacobs said this line came about organically, and that he has no immediate intention to turn it into a full, stand-alone collection with different product classifications. He acknowledged that the concept offers a wide range of expansion opportunities, but said that, for the moment, the plan is to create pieces here and there that tickle his fancy.
"Should it naturally evolve, we will prepare ourselves and we will do what it takes to be organized about it, but at the moment, it's just a whim," Jacobs said. "I think it will be a few pieces until the next whim strikes ... Maybe eventually we can do our mouse shoes for kids."
For the time being, Jacobs offers matching dog sweaters, which are priced from $150 for XS to $175 for M and L.
Jacobs said he has become more conscious of babies since many of his friends and colleagues became parents in the last year. Two weeks ago, his public relations director, Kate Waters, gave birth to Ingrid; a couple of months back, his friend, Rachel Feinstein, had a boy named Hollis, and photographer Juergen Teller, who shoots the designer's ad campaigns, became the father of a son, Ed, earlier this year.
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