NEW YORK — Never let it be said that the beauty crowd isn’t a competitive bunch.

When model Naomi Campbell —?also the namesake of a Cosmopolitan Cosmetics scent — learned that the figures for the 28th annual Beauty Ball might fall slightly short of last year’s haul, she wrote a check for $18,000 on the spot, which pushed the evening’s total to just over $1.2 million. Over the course of its history, the ball has raised more than $19 million for the March of Dimes.

The event, held Wednesday night at the Waldorf-Astoria, honored Donald J. Loftus, president and chief executive officer of Cosmopolitan Cosmetics USA, and Gail Gordon, vice president of cosmetics at Macy’s East. About 610 people attended.

Hal Kahn, chairman and ceo of Macy’s East, who presented Gordon with Retailer of the Year honors, noted that Gordon "typifies what makes a top Macy’s exec," calling her "fair, competitive and smart," among other notable qualities. For her part, Gordon thanked Kahn, her buyers and her family — including her parents and two of her sisters, who were in attendance.

"Don is an inspirational leader," said Werner Hofmann, chairman of Cosmopolitan Cosmetics USA and senior vice president of its parent, Cosmopolitan Cosmetics S.A., who presented Loftus with the Beautiful Apple award. "He’s smart, witty and unflappable." Not to mention humorous — after Hofmann’s introduction, Loftus gave a quick-paced thank you speech, peppered with a humorous spoof of product placements from Cosmopolitan beauty brands, including Escada and Montblanc.

"I should probably mention that I had to promise to include some product placements in my acceptance speech to secure some of the ads for tonight’s journal," he cracked.

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