By and  on December 10, 2009

When Ali Hewson and her husband, Bono, founded socially conscious clothing brand Edun in 2005, they set out to create a business that would generate trade opportunities in developing regions, particularly Africa.

Hewson is the first to admit that early on, the label’s mission sometimes overpowered the product itself. But with the backing of LVMH Moët Hennessy Louis Vuitton, which took a 49 percent stake in the label this year, the couple is looking to correct that.

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