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NEW YORK — Prada Sport is moving beyond the playing field. The spring 2004 collection, in fact, looks more ready-to-wear than activewear. While the company isn’t abandoning its high-performance pieces, it’s taking the line in a direction that’s cleaner and more sophisticated. There are luxurious materials such as silk and linen, often spiked with metallics, along with flirtatious details.
This story first appeared in the August 21, 2003 issue of WWD. Subscribe Today.