NEW YORK — With a new venue and ambience, the Intima America lingerie fair, which ended its three-day run last Tuesday, saw strong attendance and delivered plenty of action.
The show, at the Jacob K. Javits Convention Center here, registered 1,925 attendees from across the U.S., as well as 40 international destinations. More than 221 exhibiting companies and brands comprised new designers and industry veterans selling immediate deliveries, and fall and holiday goods. The strongest international buyer representations came from Canada, Italy and Japan.
“The highlights were the fashion shows and seminars that went very well,” said Roland Bleinroth, president of the Frankfurt, Germany-basedU.S. Intima America trade show. “Traffic was pretty good the first two days.”
The new format was staged in the sprawling, 45,000-square-foot Hall 1E, which was fully carpeted and featured beige hardwall display systems for exhibitors. Elly Ahn-McCloud, show manager, said formal fashion shows were staged twice on Sunday and Monday and more shows and fashion events are planned for the upcoming summer edition scheduled for Aug. 1 to Aug. 3 at the Javits Center, again in Hall 1E.
Ahn-McCloud noted, “The August event is traditionally the largest intimate trade show of the year and is expected to draw well over 280 brands from over a dozen countries.”
Regarding Intima America’s program of seminars, Ahn-McCloud described retail as a “hot topic,” especially workshops titled “The Keys to Retail Success,” “Retail 101: A Guide for New Store Owners” and “Adding New Departments to Your Shop: Improving Your Sales.”
Another highlight was a “Color & Trend Preview for fall-winter 2004-2005,” presented by Rita Nakouzi, Promosyl trend consultant; Mercedes R. Gonzalez, president of The Global Purchasing Group, and bra-fitting consultant Cheryl Hudson-Jackson of Rubynesque.
Exhibitors said they were generally pleased with the turnout of retailers and order taking.
Alan Wang, president of A.T. Design, said, “We haven’t been in the New York market for a while. We really enjoyed the new environment for the show. It’s spacious and easy for the buyers to work.”
Steven Salhany, executive sales manager of Kayanna, said, “The new look for the venue is great and well received by buyers and exhibitors alike. The colors are warm and it’s a spacious environment for working.”Christine Morton, owner of Christine of Vancouver, said, “It was one of the best markets we have ever done. A number of clients that we haven’t seen in a while wrote really well. We hope this is a sign of the times.”
“The retailers who were here came to do business, which is a forceful, powerful statement. The industry is slowly coming back,” said Glen Nelson, chief operating officer of Bluepoint Apparel.
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