When Raf Simons arrived at Jil Sander in 2005, he found a fashion house with a cultlike, almost monolithic following — with a set of customers who would wear only Jil Sander, head-to-toe. He knew he had to respect the existing fans while attracting new ones to secure the brand’s future, so he set out to shake things up a bit.
“There was a huge audience back in the day and, for them, Jil Sander was only a double-face cashmere coat in a camel color, a white shirt, black pants and nothing else,” recalled Simons. It’s Thursday and he’s sitting inside the lobby of Chelsea’s Maritime Hotel after arriving in New York from Tokyo, where he held a runway show for his spring Jil Sander collection and promoted the upcoming release of “I Am Love,” the 2009 Italian film for which he designed Tilda Swinton’s wardrobe.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)