Spanish trade fair organizers are polishing up their images in an effort to counter negative economic indicators such as a soft dollar and increased competition from Asian imports in the Spanish market.

For instance, the trade event portion of Moda Barcelona-BCN Fashion Week (Sept. 6-12, at the Montjuïc fairgrounds) has changed its name from Salon Gaudi to BCN Showrooms and promises “an innovative concept and a new global image,” according to press notes. Part of that promise includes a reorganization of the show’s product categories to fall under five banners: Blanc (veteran designers and promising up-and-comers); Verd (women’s/men’s ready-to-wear and accessories); Play (casual sportswear and denim); Blau (lingerie/swimwear), and Groc (domestic and international lines repped by Spanish agents).

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus