Spanish trade fair organizers are polishing up their images in an effort to counter negative economic indicators such as a soft dollar and increased competition from Asian imports in the Spanish market.

For instance, the trade event portion of Moda Barcelona-BCN Fashion Week (Sept. 6-12, at the Montjuïc fairgrounds) has changed its name from Salon Gaudi to BCN Showrooms and promises “an innovative concept and a new global image,” according to press notes. Part of that promise includes a reorganization of the show’s product categories to fall under five banners: Blanc (veteran designers and promising up-and-comers); Verd (women’s/men’s ready-to-wear and accessories); Play (casual sportswear and denim); Blau (lingerie/swimwear), and Groc (domestic and international lines repped by Spanish agents).

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