NEW YORK — L’Oréal Professionnel wants the professional salon industry to know it’s not the same company it was two years ago. Armed with a healthy hair care division thanks to the August 2002 acquisition of Artec, L’Oréal Professionnel, the company’s U.S. salon division, has gained a new air of confidence, given it’s now considered a formidable player in the $1.8 billion U.S. salon world.

Artec, it seems, placed L’Oréal in an arena beyond its innovative yet conservative hair color brand into one that’s trendy, hip and edgy — not to mention one that’s all about hair care.

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