NEW YORK — Online jewelry sites flourished in the late Nineties during the Internet boom, but many of those were fly-by-night businesses that either went bankrupt or fell apart as the ’Net sector crashed.

Now, in more somber times, online fine jewelry sales are experiencing a quiet renaissance. Jewelry was a standout category online during the 2002 holiday season, both at so-called pure-play online sites and for the Internet divisions of firms such as Tiffany, Zales and Wal-Mart, and sales have continued to climb this year.

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