NEW YORK — Lingerie Americas will be the only intimate apparel trade show in town this March.
In addition to Madison Avenue showrooms, the fall-winter innerwear market has been the lively stage for two trade shows — Intima America and Lingerie Americas — that competed for retailer turnout, as well as exhibitors. The absence of one event is good news for a majority of retailers and manufacturers, but for others it’s viewed as a consolidation of a vibrant market.
Messe Frankfurt-operated Intima America staged its third edition here at the Jacob K. Javits Convention Center in August. The 13-year-old Intimate Apparel Salon, which was acquired by Messe Frankfurt in 2002, was held in November.
“I can’t tell you something concrete at this time,” said Roland Bleinroth, president of Messe Frankfurt Inc., the U.S. arm of the German trade show giant. “Two shows at the same time is not exactly what the industry wanted to see. There are discussions on how to resolve this problem, but the jury is still out.”
Bleinroth said a decision had not been made regarding other show dates, including August and November.
Patrice Argain, chief executive officer of French-managed Lingerie Americas, said he was feeling bullish about the March 6-8 edition at the Metropolitan Pavilion & Altman Building. It will be sponsored by Invista Lycra and Tactel.
“We have a lot of new exhibitors and 67 of 250 exhibitors at Lingerie Americas will be brands showing with us for the first time,” Argain said. “We decided to limit space for some of the more mature brands, such as Cosabella, Chantelle, Simone Perele and Le Mystere, so we could have more space for a larger number of brands to exhibit.”
Some 50 brands will be showcased in a fourth-floor setting, which encompasses more than 5,000 square feet. Among the brands at Lingerie Americas for the first time are: Natori, Hanro, Pucci, Lagerfeld Gallery, Vivienne Westwood, Stan Herman, Pierre Cardin, Flora Nikrooz, Farr West, Christies, BedHead, Hatley, KayAnna, Kenzie Intimates, Pink Daisy and Scanty.
The fair will feature a Best Sellers venue for the first time at the entrance of the Metropolitan Pavilion, which will highlight top-selling items on 16 mannequins. The items will represent successful ideas from brands that were exhibited at other trade fairs in Asia, as well as the Salon International de la Lingerie in Paris in late January.Regarding preregistration, Laurence Teinturier, director of sales, said last week that about 2,500 visitors had signed up.
“It will be the same product that has already been shown in Paris and Asia, so manufacturers already know what are their bestsellers,” he said.
Argain noted that three seminars will be presented: “Maximizing Your Sales Through Sound Inventory Management,” by retail consulting firm RMSA on March 6 at 3:30 p.m.; “Retail Essentials — Growing Your Business Through Effective Sales Training,” by the Global Purchasing Group, a full-service buying office, on March 7 at 3:30 p.m., and a fall-winter 2005 trend and market overview by trend forecasting agency Carlin International New York, called “How To Make Informed Purchasing Decisions.” The trend seminar is scheduled for March 7 at 4:30 p.m.
There also will be two video presentations by The Best of Intima, Italian Intimagroup magazine’s edition for the American market: “Shop Scouting Worldwide,” which will show best shop concepts daily at 1:30 p.m., and “The Best Shops Awards,” a contest for best display ad merchandising concepts by retailers staged each day at noon. The winners will be announced in August.
Argain said the French Intimate Apparel Manufacturers Association will host a “French cocktail party” at 5 p.m. on March 6.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews