Swedish designer Johanna Dauphin is working up a formula for the perfect fit, blending Italy's finest fabrics and high-quality Japanese twills with her clean-cut Scandinavian style.
"It's an ideal balance between elaborate fabrics and pure lines, a toned-down stance on glamour," Dauphin said of her J. Dauphin line.
After receiving a master's degree in marketing from Stockholm University, Dauphin decided to put a creative spin on her education and was awarded a degree in fashion design at the Istituto Europeo di Design in Rome. She trained with the Tod's Group and then got a job with Fendi as leather goods product manager.
"I was drawn to denim for its sturdy and durable characteristics, much like leather," Dauphin said. Inspired by men's trousers, Dauphin's androgynous denim styles have a slim fit in a range of natural dyes and washes. Jeans wholesale at around 110 euros, or $147. A capsule collection was launched this spring, and Dauphin's first full-fledged line for fall has been picked up by stores around the world, including Beams in Japan, Stockholm's TLC and Nuyorica in Rome.
Fashion is a family affair for Dauphin. Her grandfather was Swedish fashion icon Eric Skoglund, who founded and owned more than 10 luxury stores that brought Italian fashion to Sweden.
"He used to take me to the shows in Milan and Italy when I was a child," Dauphin recalled.
The J. Dauphin collection also features a fashion line, including simple, sexy dresses, knitwear and accessories.
"I started as an accessories designer; it will always be a key element to my label," she said. "The greatest characteristic in denim is that you can accessorize in almost every way."
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