NEW YORK — Spring is bringing a shower of products for Origins, with a new fragrance, three new sun care products and a new lipstick line slated for launch.
"We had an excellent holiday season — with double-digit comp-door growth —?and we’re planning on following that success well into spring," said Lynne Greene, global president of Origins, who noted that the brand’s mission has undergone a slight tweaking —?from the somewhat-overused "wellness" phraseology to "wellbeing" —?living well day in and day out. "Our objective is to provide products that allow consumers to live well each and every day," said Greene. "It’s a subtle distinction, but an important one."
"If you’re optimistic and can find the fun in things, life is a lot easier," added Roberta Weiss, vice president, worldwide creative marketing for Origins. "This season, we’re trying to give consumers lots of things to feel good about —?particularly lots of products with sensory appeal."
Frolic, the new fragrance, bows in May. The juice, supplied by Givaudan, has a top note of honeysuckle, middle notes of rose, linden blossom, lily of the valley and jasmine, and a dry-down of iris. It will retail for $28.50 for a 3.4-oz bottle. The floral outer packaging includes lime green and purple, while in-store visuals feature florals in lavenders and pinks.
A new lipstick line, Service With a Smile, bows in mid-April. The six-shade line bears an anti-chap claim, noted Janet Pardo, vice president of global product development for Origins. "This line combines the benefits of anti-chap and luxury lipsticks," said Pardo of the full-coverage formula, which contains allantoin to smooth and hydrate lips, as well as mango butter, Vitamin E and Brazilian coffee seeds. Each shade retails for $12.
Three new sun care products are launching now. Sunshine State, $22.50, is an oil-free SPF 20 sunblock with microfine titanium dioxide. Faux Glow, a facial self-tanner, and The Great Pretender, a body self-tanner, are also oil-free and retail for $17.50 apiece. The brand is also bringing out a line of "fun in the sun" retail items, which will be sold in freestanding Origins doors. They include travel backgammon and travel checkers sets, roll-up beach mats, a straw tote and a roll-up artist’s palette. To promote the summer items, top Origins doors across the U.S. — including those at Manhattan’s FlatIron, NorthPark in Dallas and Century City in California — will feature "A Day at the Beach" promotions and displays designed to get consumers into a beachy state of mind.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews