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A Spring Fling for Origins

NEW YORK — Spring is bringing a shower of products for Origins, with a new fragrance, three new sun care products and a new lipstick line slated for launch.<br><br>"We had an excellent holiday season — with double-digit comp-door growth...

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NEW YORK — Spring is bringing a shower of products for Origins, with a new fragrance, three new sun care products and a new lipstick line slated for launch.

This story first appeared in the March 28, 2003 issue of WWD.  Subscribe Today.

“We had an excellent holiday season — with double-digit comp-door growth —?and we’re planning on following that success well into spring,” said Lynne Greene, global president of Origins, who noted that the brand’s mission has undergone a slight tweaking —?from the somewhat-overused “wellness” phraseology to “wellbeing” —?living well day in and day out. “Our objective is to provide products that allow consumers to live well each and every day,” said Greene. “It’s a subtle distinction, but an important one.”

“If you’re optimistic and can find the fun in things, life is a lot easier,” added Roberta Weiss, vice president, worldwide creative marketing for Origins. “This season, we’re trying to give consumers lots of things to feel good about —?particularly lots of products with sensory appeal.”

Frolic, the new fragrance, bows in May. The juice, supplied by Givaudan, has a top note of honeysuckle, middle notes of rose, linden blossom, lily of the valley and jasmine, and a dry-down of iris. It will retail for $28.50 for a 3.4-oz bottle. The floral outer packaging includes lime green and purple, while in-store visuals feature florals in lavenders and pinks.

A new lipstick line, Service With a Smile, bows in mid-April. The six-shade line bears an anti-chap claim, noted Janet Pardo, vice president of global product development for Origins. “This line combines the benefits of anti-chap and luxury lipsticks,” said Pardo of the full-coverage formula, which contains allantoin to smooth and hydrate lips, as well as mango butter, Vitamin E and Brazilian coffee seeds. Each shade retails for $12.

Three new sun care products are launching now. Sunshine State, $22.50, is an oil-free SPF 20 sunblock with microfine titanium dioxide. Faux Glow, a facial self-tanner, and The Great Pretender, a body self-tanner, are also oil-free and retail for $17.50 apiece. The brand is also bringing out a line of “fun in the sun” retail items, which will be sold in freestanding Origins doors. They include travel backgammon and travel checkers sets, roll-up beach mats, a straw tote and a roll-up artist’s palette. To promote the summer items, top Origins doors across the U.S. — including those at Manhattan’s FlatIron, NorthPark in Dallas and Century City in California — will feature “A Day at the Beach” promotions and displays designed to get consumers into a beachy state of mind.

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