NEW YORK — Pamela Anderson may be having a love affair with lingerie, but not enough to wake up on time to talk about it.
After pulling a champagne all-nighter Tuesday with Howard Stern at the Scores strip club here until 4 a.m., followed by a lingerie party with Scores strippers modeling Pamela Anderson Intimates in her hotel room at the St. Regis Hotel for Stern and friends, Anderson was too fatigued for a Wednesday morning interview with WWD. She also was too tired to do a book signing event for her first novelette, “Star,” at a Wal-Mart unit in Phoenix later that day.
However, Anderson perked up by mid-afternoon, when she appeared at the showroom of Vandale Industries, her lingerie licensee, to pitch her boudoir fare to retailers such as Lord & Taylor, as a line of men from other companies in the industry queued up for a gander at the Playboy pinup and former “Baywatch” beach babe. Anderson was able to reschedule her book signing at Wal-Mart for the following day.
“I think G-strings are so cute. I took out all of the elastics that cut into the skin, and of course, there are no underwire [bras],” gushed Anderson, dressed in tight-fitting low-rise jeans and a revealing crimson deep-plunge top. “It’s not expensive, and that’s what’s so exciting about this line. I want everybody to be able to buy it.”
The collection of vintage-inspired and girly-looking bras, panties, sheer baby dolls, garter belts and waist cinchers will be exhibited at the MAGIC show in Las Vegas next month.
Distribution for Pamela Anderson Intimates is aimed at specialty boutiques for fall. It then will be rolled out to department stores next year, said Linda Elton, president of Vandale’s Pamela Anderson Intimates division and private label. It will also be sold through commissaries at U.S. Navy bases, beginning with a promotional launch of the line in October aboard a U.S. aircraft carrier in San Diego. The reason Anderson is doing an event on an aircraft carrier is because, she said, she “loves the Navy.”
A first-year sales projection was not available, but the line could generate wholesale revenues of over $4 million the first full year, according to industry estimates.Wholesale prices for bras are $5, $7 and $8; panties start at $2.50 for a wide elastic V-string and go as high as $6.50 for a lace-up-back boy short. There also is a variety of playful baby dolls, including lace-front, lace halter and transparent pleated numbers that wholesale for $12, as well as ruffled waist cinchers with garters for $12.
Lonnie Hanover, a spokesman for Scores, confirmed that Anderson had been in on Tuesday night. “Pam is a really nice girl. She invited the Scores girls to go to her room and put on a lingerie show. The girls really love her. We’re in the talking stages, but we asked Pam if she would do a lingerie night at our new club in Miami, which opens in September. Strippers normally wear gowns, but for one night we’ll put all the girls in Pam’s lingerie. We may do it in all of the Scores clubs.”
Even though Anderson is a self-professed aficionada of luxe lingerie labels like La Perla and says she “loves French lingerie, French perfume and French chocolates — in that order,” she insisted she “can’t wait for a shipment” of her licensed line to wear on the book tour. “It’s all very pin-up and sexy-looking. It’s just fun. I think sex should be fun and lingerie should be fun and sexy. I’ve got all of these other things like Cosabella [panties], but they’re not comfortable. I like wearing low-rise thongs under baggy jeans because they’re stretchy and comfortable. You can wear it to pick up the kids after school and it’s still lingerie.”
Anderson, a native of Vancouver Island, Canada, said she developed an interest in lingerie in Los Angeles in her early 20s when she modeled for Playboy. “I used to be a real tomboy, not a stitch of makeup. I’m a Canadian, and people think of me as this California beach girl. The whole lingerie line is inspired by that.
“I came to Los Angeles for adventure, and things unfolded,” continued Anderson. “I didn’t come to Los Angeles to become an actress. At one of the first parties I was at, there was Suzanne Somers, who said to me, “Oh, boy, you don’t know what you’re in for. She now says to me, ‘Hey dumb blonde,’ and I say to her, ‘Hey dumb blonde.’”Regarding her first novel, “Star,” Anderson said, “It’s about a small-town girl who comes to L.A., a coming-of-age book for people who are of age. It pokes fun at the whole entertainment industry. A second book will be a continuation of the story.” As for future TV and film projects, Anderson said she is “very busy” designing on Thursdays, and writing on Fridays and is also is considering doing a sitcom.
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