NEW YORK — For visitors at one of the four hotels in Florence owned by Lungarno Alberghi SpA, it’s clear that the hotels place a high emphasis on style, elegance and luxury.
What might not be so clear is that the small group of hotels is actually owned by one of Italy’s most prominent trendsetting families, the Ferragamos.
When Leonardo Ferragamo reopened the historic Hotel Lungarno near the Ponte Vecchio in Florence in 1997, the business was more of a side project. Today, the Lungarno Hotels brand owns three other luxury hotels nearby — Gallery Hotel Art, Lungarno Suites and the Continentale, which opened in January — representing a total of 240 rooms. In addition, Lungarno Alberghi owns and manages Windows on Tuscany, which specializes in luxury apartment rentals in historic Florence neighborhoods. The apartments are available as short-term rentals and were decorated by Beatrice Ferragamo.
Thirty minutes outside of Florence is the Viesca Estate, which is owned by Wanda Ferragamo. There, guests may rent out one of seven villas surrounding the main house on the 800-acre estate. Fabrics used in the houses are from Salvatore Ferragamo.
Il Borro, a 120-acre estate owned by the Ferragamos about 40 minutes from Florence, was recently opened for tourism. Accommodations are available in both the 10-bedroom main villa or in an apartment on the estate’s medieval village grounds.
So why not just call it The Ferragamo Hotel Group?
According to Massimo Ferragamo, chairman of Ferragamo USA Inc., the company is making the link between the two companies more clear since they both share an emphasis on service and quality. But they prefer to keep the Ferragamo name in the background.
"It would be too easy to use the Ferragamo name," said Massimo Ferragamo at a press event here last week for the hotels. "And the hotels are successful on their own, but we do like having the Ferragamo name behind them."
Side projects stemming from the hotels include the Florence bar and restaurant The Fusion Bar, located inside the Gallery Hotel Art, and Lungarno Details, a store in the Lungarno Hotel that sells decor products that capture the essence of the hotels.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia