Despite a sluggish economy and a fear of flying among someAmericans since last year’s terrorist attacks, low airfares and trend-savvy shows and markets are prompting more buyers to travel.
When business gets tough, the buyers get going. The industry may be rife with talk about cuts in travel budgets, but a survey of specialty store retailers in the Southwest found that they are making more buying trips than ever before. The boost in travel is due in part to cheap airfares, the ever-quickening trend cycle and the plethora of trade shows, market weeks and other shopping options. Also, buyers are finding that different cities tend to be better for certain categories.
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