MILAN — The economy isn’t stopping accessories brands from expanding their men’s collections, or, for companies that had targeted only women until now, to venture into new territory.
Case in point: Furla, which is launching a men’s accessories collection at Pitti Uomo designed by a new, dedicated team. After a soft launch in June, the Bologna-based company is focused and determined to grow the line to about 15 percent of sales within three years.
“The men’s wear market is resilient and not suffering too much in this economy,” said chief executive officer Paolo Fontanelli, who also noted the move is in line with Furla’s expansion in China. “In some emerging markets such as China, it is penalizing not to have a men’s wear collection because men are the big spenders there and we are very much focused on that region.”
The ceo noted that the men’s accessories collection was previewed on the brand’s e-commerce site for the spring 2009 season. “In four weeks, we registered brisk business with lots of women buying, too,” said Fontanelli.
Key to the success of the collection, he believes, is that it offers real leather product, which is made in Italy, at an approachable price point. Retail prices average around 350 euros, or $486 at current exchange. In addition to work-related items, there will be travel pieces and small leather goods in calf, sometimes combined with felt, or with a crocodile print.
Church’s also is betting on men’s spending power by expanding its product offering. To unveil the brand’s product extension, the iconic footwear firm will relocate and update its Pitti Uomo stand with a mock shop reproducing the new generation of Church’s stores opened throughout last year. Among the new items that will be offered are knitted and woven silk ties, knitted silk and woven cashmere scarves, blankets, small leather goods, belts and weekend bags in bridle leather, gloves, thermo-bonded waterproof rainwear and the traditional British brollies — umbrellas with crook handles in chestnut with silver collars.
The English company, established in Northampton in 1873 and now controlled by Prada Group, believes its modern take on traditional British accessories will allow Church’s to create a lifestyle brand.
Italia Independent, founded by Fiat heir Lapo Elkann, has joined forces with historic milliner Borsalino to create a new hat collection. In addition, it will continue its handmade footwear line produced by Tuscan firm Arfango.
The two-year-old I-I reinterpreted the classic Borsalino hat in three different models, using fabrics from its apparel collection. One hat is made in Cordura, the same material used for the tuxedo jacket; another is wool with the same exclusive grunge pattern, and the third is a hat that can be rolled up in a color combination similar to that of I-I’s driving shoes.
“One of the prerogatives of I-I is that it reinterprets the clothing icons and makes them closer to a contemporary style,” said Elkann. “In the same way, we want to transform an evergreen icon of elegance into a new cult object for the younger generation,” he said of the hats, labeled “Borsalino Handmade for Italia Independent.”
Activewear brand Puma and Sergio Rossi, which teamed up earlier this year to launch a women’s capsule collection for spring, have extended their offerings to men’s shoes and will present that collection in Milan on Jan. 19. One design will reinterpret Puma’s iconic Clyde sneaker, which made its debut in 1973, in suede or patent leather.
At Pitti, designer Manuel Bozzi, best known for his belts with guitar-shaped buckles and whose jewels embellish Marithé + François Girbaud’s jeans, will launch animal-themed rings — including a panther — and charms inspired by Keith Richards’ guitars. All jewels are handmade in Tuscany’s Pontedera in sterling silver.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)